Fuel the change is about innovation, challenging the norm and thinking differently. Almost 2.5 million people in our country suffer from an inability to heat their homes during winter. 9,000 people die every year because of fuel poverty. We find it totally unacceptable that in the 21st century, in a country that is seen as one of the most advanced and successful economies in the world, we have thousands of young families risking their lives because they have to make a decision whether to eat or heat their home.
The idea is simple: For every 10GWh of energy managed through this initiative, we help lift one UK household out of fuel poverty. We are calling on businesses around the country to help us with our initiative. We want to create a ripple effect where businesses start to see and understand that there actually is a triple win here, for business, for their customers and for society. People need to start to think in that mind frame, that social impact is not a cost, it’s an opportunity. Companies will receive the best prices for their utilities; they will experience extraordinary customer service from one of the best consultancies in the country, they will add value to their Corporate Social Responsibility – all while helping to save people’s lives. Everybody is a winner.