Bamba was launched in 2013 by co-founders Al Ismaili, Shehzad Tejani and Faiz Hirani with the aim of locating the hard-to-find target using their demographic targeting technology. In 2016 Bamba Group was selected to participate in the Techstars accelerator programme held in Austin, Texas, becoming the first East African company accepted onto the programme. Here the Bamba founders gained business development mentorship, customer acquisition guidance, talent recruitment channels and initial capital.
Considering the rapid growth of the company and their penetration into the African market, Shamir Jiwa (CEO of The Maximeyes Group) saw a strategical move in acquiring Bamba in order to gain a foothold in the technology market, specifically in Africa.